Physician Reputation Management/Dental Reputation Management
What others say about you is more important than what you say about yourself. You may have heard that as a little child, but it’s true. And it’s even more important in today’s online environment. Your prospective patients are “checking you out” before they even call you. What are people saying about you online?
The idea of physician reputation management is not new. And if you’re a dentist, dental reputation management has also been around for years.
Since June, 2012, however, these concepts have taken on a new and important place in your business; things have totally changed. On June 1, 2012, Google implemented changes that affected over 80 million local businesses worldwide. Not getting technical, but on that day Google made your (and your competitors’ reputation) available for all to see. That includes your prospective patients.
Today you can’t hide online.
If you have patients (or non-patients) that have left you a negative review, your prospective patients can see it (or them) before they even call. And just as important, we believe, is the comparison your prospective patients will make between you and other doctors or dentists in your area.
Do you have negative reviews online? Do you have no reviews online? Do your competitors have more reviews and a higher reputation score than you?
It only takes a couple clicks to find out.
Our experience is that if you have no reputation or a negative reputation online, in many cases your prospective patients won’t even call.
We know today that your physician reputation management (or marketing) or dental reputation management (or marketing) has to be an integral part of your practice marketing. To ignore it is to do so at your peril.
A good reputation marketing program includes four main components:
- Educate and inspire your staff – everyone in your practice that has patient interface needs to be on the same page.
- Build your reputation – this is all about getting reviews…and a lot of them. You can never have too many patient reviews.
- Market your reputation – this includes placing your reviews on your website, on a number of online directories (e.g., Google and Yelp), and across social media. Also included here is using review videos in online channels such as YouTube.
- Manage your reputation – you need to continually monitor not only the reviews that are being posted online but respond quickly and professionally to any negative reviews.
Over the last several years we have developed systems and processes to cover these four areas, including a reporting system that tells you exactly where you are.
Benefits to you? Your online reputation will increase. And if you start early enough you can build an online reputation that will give you a sustainable competitive advantage.
Are you a candidate? Schedule a complimentary 15 minute preliminary interview where we can review your complimentary Customer Review Report with you and together determine what makes the most sense for you and your practice.