Profit Improvement Plan
You have dreams and goals for your practice. You have worked hard to build the infrastructure to support your team with what you think is a solid profit improvement plan. You have developed a competent sales team that when given a chance performs well.
Still, your sales are under performing and you are just not getting the business that you should. You need a profit practice plan that when deployed right can double or even triple your profit.
No successful marketing and sales efforts cannot be established and deployed overnight. Marketing and sales is a continual work in process and a Developing Winners profit practice plan consultant will work with you and your team until you get the profit increase you desire. The key is to focus on the plans and tactics that will have the fastest and greatest impact on your future sales growth and success. A solid profit improvement plan strategy will make a huge difference in the growth of your company.
This requires setting priorities and then developing the plans and tactics necessary for effective deployment. It gets back to developing the processes, procedures and policies that will be with the pig-headed discipline and determination to see the plan through.
Each element of our overall marketing strategy will be developed and deployed based on an agreed upon budget, timetable, and impact on the market.
The Key Focus Areas In Developing Your Profit Improvement Plan Will Be…
Web Presence, which includes an exhaustive analysis of:
- Company Website
- Current Blog
- Search Engine Marketing
- Search Engine Optimization
- Pay Per Click
- Social Media
Market Education, which includes a deep dive discussion of:
- Education Seminars
- Education Webinars
- Education Training
Public Relations, which includes a look at how you are using these elements in your business.
- Press Releases
- Speaking Engagements
- Blog Posts
Advertising: A look at how you are deploying traditional and non-traditional advertising in your business.
- Print Ads
- Text ads
Literature: Do you use brochures and white papers as part of your educational strategy? You should!
- White Papers
Direct Mail: This is a strategy often underutilized and often abused. Your DWA Profit Practice Plan Consultant will help you do it right.
- Dream 100 Campaign
Personal: Most business ignore this strategy to their peril. Do you?
- Cold Call – Walk in
- Cold Call – Telephone
- Trade Show
- Product/ Service Seminars
- Product/Service Webinars
All of these essentials to your marketing strategy revolve around your educational message, which serves as the foundation of your marketing strategy. Your DW profit improvement plan team will work with you to determine which of these strategies are the “low” hanging fruit and which ones you could expect to take longer to deploy.
You will then rank each initiative in importance of deployment and then expect about 5 weeks to deploy each of them. Be sure to let your Profit Practice Plan team know what strategies have worked in the past and what you might be concerned about, so they can help you do it right. They will also assign profit improvement “real numbers” to the plan to illustrate how much you can grow your business with the right deployment strategies. These are time tested and proven. The chances are that you have never looked at your profit improvement plan like you will now.
Make sure to get your “free” MRI today and join us for the Build Your Practice Hour. Just give us your information and expect to grow your practice now.